Sweetshop has all eyes on Asia and it has taken another step by opening a new lead office in Shanghai.


The move has expanded the production company’s presence to a total of seven offices around the world, including Los Angeles, London, Bangkok, Auckland, Sydney and Melbourne.


Paul Prince, Founder Partner and CEO, said the Shanghai office will play a dynamic role in “providing quick fire response and creative production solutions to clients and agencies across Mainland China”, and that the agency will differentiate itself by producing content to an international standard while showing understanding of the local market.


Heading up the new Shanghai hub is Laura Geagea, who will take on the new position of Managing Director, China. Laura is also Sweetshop’s Executive Producer for Asia MENA.