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Shanghai

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LOCATION

Yuyuan Road | Lane 433 | No 2-42, Bldg 8 | Room 212 | Shanghai | China | 200040

PHONE

+86 (21) 6233 9651‬

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Sweetshop Shanghai

OUR TEAM

Laura Geagea

Laura Geagea

Managing Director & Executive Producer, China

Lebanese-native Laura speaks more languages than people in a gym in January. Born in Nova Scotia and spending much of her childhood between Beirut and Halifax before moving to Asia, our polyvalent producer in different countries, languages and cultures is fluent in English, French, Arabic, Mandarin and Spanish. She’s worked all over Asia both as both a freelance producer and as Sweetshop Asia’s Executive Producer. We’re convinced she never sleeps and she's crammed more achievements into her 30 years young than most of us have in a lifetime, including opening Sweetshop's Shanghai office in 2017. In case you haven’t realized she loves to travel. And her name? It’s pronounced Laura JaaaJaaa. We just call her GG.

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Paul Prince

Paul Prince

Chairman & Founding Partner

Princey is the beating heart of Sweetshop. His passion and vision have grown a three-person start-up in New Zealand into a multi-awarded, global production company. He believes in humanistic truths, the value of craft in story telling and Sweetshop is a place of his making. There's a love and dedication to the craft of making great ads that permeates every part of this company, and which has clearly benefited both directors and the clients who have worked here. Princey's focus today is developing opportunities for all who engage with Sweetshop. He lives in beautiful Wanaka on New Zealand's South Island, surrounded by his family and snow-capped mountains.

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Sharlene George

Sharlene George

Global Executive Producer & Founding Partner

Shar sets the standard for our production teams all over the world, providing the support, experience and inspiration they need to continue to strive for the highest possible standard of craft in this rapidly changing landscape. After spending the last five years as COO, overseeing the global network operationally, Shar’s focus today is to develop and grow the company into a long-form content space, allowing our directors to have the time to tell more stories. She works with creative and film commissions, festivals and other related funding bodies to assist our directors to make their own content and ultimately create our own channel to platform this material. Part of this research has been full immersion into this space, where you are likely to find her back on the tools shooting short films, documentaries and developing our ever growing list of content.

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Wilf Sweetland

Wilf Sweetland

CEO & Partner

Production and craft have always had Wilf’s heart. Joining Sweetshop in 2011, with a varied knowledge of the industry, coupled with having filmed in countries as varied as Argentina, USA and Ukraine, we’re not fibbing when we say he embodies our commitment to be local globally. Under Wilf’s leadership, Sweetshop Australia has won at D&AD, Spikes, One Show, Cannes, AWARD, CAANZ Axis, AdFest and Clio International. Wilf’s healthy obsession with lycra, slight love of pain, but mostly his gigantic heart saw him launch Fireflies Antipodies in 2015, a grueling 800km ride that raises money for blood cancer charity, The Snowdome Foundation. He loves to grow things and when he’s not being our esteemed CEO, you’ll find him on his farm tending to his Sweetland vines and gardening. It’s been reported he has aspirations for variable facial hair and can often be heard ranking Melbourne’s burger scene by deliciousness.

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Kate Neill

Kate Neill

Director of Communications

Kate is the super glue that connects Sweetshop’s seven offices. She’s curious in every sense of the word, and her fun and upbeat personality collides with a tireless ability to write and write and write. She spent a decade in the crazy metropolis of Hong Kong heading up communications for ad agency DDB. In a former life, she was a journalist at Campaign magazine in Asia and in the UK and liked to travel as much as humanly possible. These days you’ll usually find Kate in wide open spaces with her toddler and her eternally hungry Labrador. Living away from her native UK for 12 years and married to a through and through Aussie, she’s clinging onto her Queen’s English for dear life.

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Amanda See

Amanda See

Marketing & Communications Manager

Absolutely unflappable and entirely modest, Amanda is the brains behind all of Sweetshop’s internal secret weapons … which will remain a secret. She’s a whizz at our internal communication processes, sourcing our ethically friendly merchandise, and always keeping our brand vibe consistent. Based in Los Angeles, this outdoorsy Chicago girl is also secretly an accomplished producer, with more than 15 short films and music videos to her name. She began her career working on feature films including Transformers 3, Contagion and Ron Howard’s The Dilemma. Mother to two of the smallest (and admittedly cutest) dogs imaginable named Ollie and Linus, she’s soon to be a Mrs. Her guilty pleasure is super hero movies.

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Amelia Okell

Amelia Okell

Marketing & Communications Manager

Artistic and expressive, Amelia is our London-based Comms Manager. She spent three years working in the media industry, before her love of all things creative led her to an events and marketing role at agency AKQA. She has endless enthusiasm for new ideas, and loves to help others explore their potential. Amelia is trained in classical singing and was once a member of the National Youth Choir, but now tends to use her well-developed lung capacity to tackle London’s most extreme fitness classes. Hailing from the North, she values home and family, and balances busy city life with regular trips back to the Cheshire countryside.

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