We comply with the GDPR and any data held by us is held on the following basis provided in the GDPR, Legitimate Interest or Contract and is only such data - typically name, email, phone number and address - necessary for us to contact you. If you have any issues or object to us holding your data and would like us to delete it please email spencer@thesweetshop.tv.

New York

Our Team

  • Greg Schultz

    Managing Director, USA

    Greg is a LA based Executive Producer with more than 25 years of experience creating commercials, television, film and digital content for ad agencies, networks and studios. In addition to over 20 years line producing in all formats, he has previously served as an EP at @radical.media, RSA Films and Epoch Films where he helped lead the diversification of those companies into multi-platform entertainment and content marketing providers. Greg has worked with brands including Bud Light, Honda, McDonald’s, Nike, Pepsi, Samsung, Smirnoff, United Airlines and Walmart and with every mainstream agency in the US from BBH and Droga 5 to Goodby Silverstein, Saatchi & Saatchi and BBDO. Married to a non-profit attorney specializing in international human rights advocacy, he has two teenagers and a loyal Labrador and, when not working, spends his time surfing, snowboarding and riding a mountain bike in as many places around the world as possible.

  • J. Patrick McElroy

    Executive Producer, USA

    Patrick leads all of Sweetshop’s US production teams from New York to LA and everywhere in between. Having worked across a range of organizations that specialize in advertising, film and television, Patrick brings over a decade’s worth of industry experience that spans the full spectrum of creative solutions. A self-professed culture vulture, Patrick grew up making commercials and films with his siblings and never looked back. He began his career at pioneering documentarian Albert Maysles’ production company and has since worn hats on all sides of the industry, from sales rep to producer. A creative through-and-through, Patrick enjoys writing, cooking, and has an adorable dog named Sunny.

  • Carolyn Pedrossian

    Head of Production, USA

    Dedicated, creative and smart, Carolyn is a driving force behind Sweetshop US's key jobs. She’s dead set on achieving the best possible expression of an idea no matter the timings, hurdles or budget. With stints at production companies, including HSI and at Superprime, she’s worked with directors the Malloys, David LaChapelle, James Gray and Joseph Kahn and agencies including McCann, Wieden + Kennedy, Crispin Porter, Leo Burnett, Grey/Townhouse, Deutsch, 72 and Sunny and McGarry Bowen. She’s a total music festival junkie, loves to holiday in one of Mexico resorts, and an equally passionate fan of professional soccer & RuPaul's Drag Race.

  • John Moran

    Bidding Producer, USA

    John is a bit of a right brain, left brain kind of guy, being both our Bidding Producer and a talented designer. You’ll find him working on everything from crew holds, commercial treatments, writing, tracking jobs, editing director’s cuts and bidding. Originally from Virginia Beach, John loves to run and is training for a marathon, while simultaneously being addicted to coffee, Indian food and making pizza. We’d love to get our hands on his Spotify Library, which we’ve heard includes the likes of The Replacements, J Dilla and Sam Cooke. What impeccable taste in music.

  • Hailey Ruffner

    Treatment Coordinator / Directors' Assistant, USA

    Hailey is a jack-of-all-trades with a desire to try everything at least once. Originally from San Diego, she earned a BA in Film & Media Studies from UC Santa Barbara, where she lived in a co-op and worked on short films every year. Since moving to Los Angeles, Hailey has worked in a variety of creative roles in photography, music publishing and freelance producing. Hailey has fun working on her own projects as well, which include directing music videos, and making motion graphics and video art. She loves music, comedy, traveling and going to shows with friends.

  • Jill Zivley

    Office Manager / Production Assistant

    Our fun-loving Office Manager / Production Assistant Jill hails from the state that gave us breakfast tacos, Walker Texas Ranger, and The Alamo. Totally reliable and loaded with experience, this former editor and talent assistant is constantly surprising us with her knowledge of all things film, true crime and Game of Thrones. When she’s not running a tight ship office at Sweetshop, you can usually find her co-hosting podcasts, watching baseball, or Facetiming with her adorable nieces and nephews back in Texas.

  • Greg Schultz

    Managing Director, USA

    Greg is a LA based Executive Producer with more than 25 years of experience creating commercials, television, film and digital content for ad agencies, networks and studios. In addition to over 20 years line producing in all formats, he has previously served as an EP at @radical.media, RSA Films and Epoch Films where he helped lead the diversification of those companies into multi-platform entertainment and content marketing providers. Greg has worked with brands including Bud Light, Honda, McDonald’s, Nike, Pepsi, Samsung, Smirnoff, United Airlines and Walmart and with every mainstream agency in the US from BBH and Droga 5 to Goodby Silverstein, Saatchi & Saatchi and BBDO. Married to a non-profit attorney specializing in international human rights advocacy, he has two teenagers and a loyal Labrador and, when not working, spends his time surfing, snowboarding and riding a mountain bike in as many places around the world as possible.

  • J. Patrick McElroy

    Executive Producer, USA

    Patrick leads all of Sweetshop’s US production teams from New York to LA and everywhere in between. Having worked across a range of organizations that specialize in advertising, film and television, Patrick brings over a decade’s worth of industry experience that spans the full spectrum of creative solutions. A self-professed culture vulture, Patrick grew up making commercials and films with his siblings and never looked back. He began his career at pioneering documentarian Albert Maysles’ production company and has since worn hats on all sides of the industry, from sales rep to producer. A creative through-and-through, Patrick enjoys writing, cooking, and has an adorable dog named Sunny.

  • Carolyn Pedrossian

    Head of Production, USA

    Dedicated, creative and smart, Carolyn is a driving force behind Sweetshop US's key jobs. She’s dead set on achieving the best possible expression of an idea no matter the timings, hurdles or budget. With stints at production companies, including HSI and at Superprime, she’s worked with directors the Malloys, David LaChapelle, James Gray and Joseph Kahn and agencies including McCann, Wieden + Kennedy, Crispin Porter, Leo Burnett, Grey/Townhouse, Deutsch, 72 and Sunny and McGarry Bowen. She’s a total music festival junkie, loves to holiday in one of Mexico resorts, and an equally passionate fan of professional soccer & RuPaul's Drag Race.

  • John Moran

    Bidding Producer, USA

    John is a bit of a right brain, left brain kind of guy, being both our Bidding Producer and a talented designer. You’ll find him working on everything from crew holds, commercial treatments, writing, tracking jobs, editing director’s cuts and bidding. Originally from Virginia Beach, John loves to run and is training for a marathon, while simultaneously being addicted to coffee, Indian food and making pizza. We’d love to get our hands on his Spotify Library, which we’ve heard includes the likes of The Replacements, J Dilla and Sam Cooke. What impeccable taste in music.

  • Hailey Ruffner

    Treatment Coordinator / Directors' Assistant, USA

    Hailey is a jack-of-all-trades with a desire to try everything at least once. Originally from San Diego, she earned a BA in Film & Media Studies from UC Santa Barbara, where she lived in a co-op and worked on short films every year. Since moving to Los Angeles, Hailey has worked in a variety of creative roles in photography, music publishing and freelance producing. Hailey has fun working on her own projects as well, which include directing music videos, and making motion graphics and video art. She loves music, comedy, traveling and going to shows with friends.

  • Jill Zivley

    Office Manager / Production Assistant

    Our fun-loving Office Manager / Production Assistant Jill hails from the state that gave us breakfast tacos, Walker Texas Ranger, and The Alamo. Totally reliable and loaded with experience, this former editor and talent assistant is constantly surprising us with her knowledge of all things film, true crime and Game of Thrones. When she’s not running a tight ship office at Sweetshop, you can usually find her co-hosting podcasts, watching baseball, or Facetiming with her adorable nieces and nephews back in Texas.

Our Reps

  • Anya Zander

    Hustle | East Coast


  • Andrew Michaeloff

    Hustle | East Coast


  • Jenn Johnson

    Hustle | East Coast


  • Jake Neske

    Hustle | East Coast


  • Matt Bucher

    Obsidian | Midwest


  • Lauren Schuchman

    Diplomat | West & Latin