Menu

wechat

Los Angeles

:

LOCATION

6515 W. Sunset Boulevard | Suite 400 | Hollywood | CA | 90028 | USA

PHONE

+1 424 258 1000

THE TEAM

Meet the Los Angeles team

OUR TEAM

Laura Thoel

Laura Thoel

Managing Director / Executive Producer, USA

Laura is a highly experienced Managing Director and Executive Producer with a comprehensive background in live action, visual effects and post production. She has supervised hundreds of commercials, winning multiple awards and accolades. Born in London and raised in Germany, Laura came back to America for college and graduated from Syracuse University double majoring in Broadcast Journalism and German. After moving to Los Angeles, she began freelance producing, cutting her teeth with some of the biggest commercial productions of that time, before joining JGF as their Head of Production at the tender age of 26. In 2004, Laura returned to line producing and freelancing bidding for such companies as Biscuit, HSI, and Anonymous Content. For over eight years, Laura was an Executive Producer for SMUGGLER in Hollywood, CA. During her stint, Smuggler twice won the Palmes D’or at Cannes for campaigns she was involved with. In 2013 Laura moved over to the widely-recognized and globally diverse Sweetshop where she has built a stable of amazing award-winning talent to work with.

Show Bio

Carolyn Pedrossian

Carolyn Pedrossian

Head of Production, USA

Dedicated, creative and smart, Carolyn a driving force behind Sweetshop US's key jobs. She’s dead set on achieving the best possible expression of an idea no matter the timings, hurdles or budget. With stints at production companies, including HSI and at Superprime, she’s worked with directors the Malloys, David LaChapelle, James Gray and Joseph Kahn and agencies including McCann, Wieden + Kennedy, Crispin Porter, Leo Burnett, Grey/Townhouse, Deutsch, 72 and Sunny and McGarry Bowen. Snowboarding and the ultimate Dodgers fan, she’s a total music festival junkie and loves to holiday in one of Mexico resorts.

Show Bio

John Moran

John Moran

Director's Assistant / Bidding Producer, USA

John is a bit of a right brain, left brain kind of guy, being both our Bidding Producer and a talented designer. You’ll find him working on everything from crew holds, commercial treatments, writing, tracking jobs, editing director’s cuts and bidding. He wrote and co-directed a short film which won a Student Emmy. Originally from Virginia Beach and half Puerto Rican, half Venezuelan, John loves to run and is training for a marathon, while simultaneously being addicted to coffee, Indian food and making pizza. We’d love to get our hands on his iTunes, which we’ve heard includes the likes of The Replacements, J Dilla and Sam Cooke. What impeccable taste in music.

Show Bio

Paul Prince

Paul Prince

Chairman & Founding Partner

Princey is the beating heart of Sweetshop. His passion and vision have grown a three-person start-up in New Zealand into a multi-awarded, global production company. He believes in humanistic truths, the value of craft in story telling and Sweetshop is a place of his making. There's a love and dedication to the craft of making great ads that permeates every part of this company, and which has clearly benefited both directors and the clients who have worked here. Princey's focus today is developing opportunities for all who engage with Sweetshop. He lives in beautiful Wanaka on New Zealand's South Island, surrounded by his family and snow capped mountains.

Show Bio

Sharlene George

Sharlene George

Global Executive Producer & Founding Partner

Shar sets the standard for our production teams all over the world, providing the support, experience and inspiration they need to continue to strive for the highest possible standard of craft in this rapidly changing landscape. After spending the last five years as COO, overseeing the global network operationally, Shar’s focus today is to develop and grow the company into a long-form content space, allowing our directors to have the time to tell more stories. She works with creative and film commissions, festivals and other related funding bodies to assist our directors to make their own content and ultimately create our own channel to platform this material. Part of this research has been full immersion into this space, where you are likely to find her back on the tools shooting short films, documentaries and developing our ever growing list of content.

Show Bio

Wilf Sweetland

Wilf Sweetland

CEO & Partner

Production and craft have always had Wilf’s heart. Joining Sweetshop in 2011, with a varied knowledge of the industry, coupled with having filmed in countries as varied as Argentina, USA and Ukraine, we’re not fibbing when we say he embodies our commitment to be local globally. Under Wilf’s leadership, Sweetshop Australia has won at D&AD, Spikes, One Show, Cannes, AWARD, CAANZ Axis, AdFest and Clio International. Wilf’s healthy obsession with lycra, slight love of pain, but mostly his gigantic heart saw him launch Fireflies Antipodies in 2015, a grueling 800km ride that raises money for blood cancer charity, The Snowdome Foundation. He loves to grow things and when he’s not being our esteemed CEO, you’ll find him on his farm tending to his Sweetland vines and gardening. It’s been reported he has aspirations for variable facial hair and can often be heard ranking Melbourne’s burger scene by deliciousness.

Show Bio

Kate Neill

Kate Neill

Director of Communications

Kate is the super glue that connects Sweetshop’s seven offices. She’s curious in every sense of the word, and her fun and upbeat personality collides with a tireless ability to write and write and write. She spent a decade in the crazy metropolis of Hong Kong heading up communications for ad agency DDB. In a former life, she was a journalist at Campaign magazine in Asia and in the UK and liked to travel as much as humanly possible. These days you’ll usually find Kate in wide open spaces with her toddler and her eternally hungry Labrador. Living away from her native UK for 12 years and married to a through and through Aussie, she’s clinging onto her Queen’s English for dear life.

Show Bio

Amanda See

Amanda See

Marketing & Communications Manager

Absolutely unflappable and entirely modest, Amanda is the brains behind all of Sweetshop’s internal secret weapons … which will remain a secret. She’s a whizz at our internal communication processes, sourcing our ethically friendly merchandise, and always keeping our brand vibe consistent. Based in Los Angeles, this outdoorsy Chicago girl is also secretly an accomplished producer, with more than 15 short films and music videos to her name. She began her career working on feature films including Transformers 3, Contagion and Ron Howard’s The Dilemma. Mother to two of the smallest (and admittedly cutest) dogs imaginable named Ollie and Linus, she’s soon to be a Mrs. Her guilty pleasure is super hero movies.

Show Bio

OUR REPS

Lauren Schuchman

Diplomat | West & Latin

Jimmy Waldron

Them Reps | Midwest

Laura Thoel

Music Video Rep

Anya Zander

Hustle | East Coast

Andrew Michaeloff

Hustle | East Coast

Jake Neske

Hustle | East Digital