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Auckland

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LOCATION

Ground Floor | 4 Gundry Street | Auckland | New Zealand | 1010

PHONE

+64 9 302 3098

THE TEAM

Meet the Auckland team

OUR TEAM

Fiona King

Fiona King

Managing Director, New Zealand

Another globe trotter, Fiona has produced commercials in Budapest, Columbia, London, New York, as well extensively across Australia and New Zealand. Wasting no time at all she quickly establishing herself in Australia as one of the industry’s top commercial producers. In 2009, Fiona joined Sweetshop overseeing the entire Asia Pacific region as the company continued to grow. In 2011, Fiona returned to her native New Zealand, taking the role of Executive Producer and the Managing Director in 2015. Under her stewardship, Sweetshop New Zealand has won at every major award show, including Ad Fest, Award Awards, CAANZ Axis, Cannes Lions, D&AD and Spikes Asia. Sweetshop was also named Axis Production Company for the sixth consecutive year. She loves sustainable fashion, solutions for small spaces and getting lost with a backpack and pockets full of trail mix.

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Ben Dailey

Ben Dailey

Executive Producer, New Zealand

Ben is a craftsman who loves the mechanics of the film making process and just can’t shrug off his reputation as an absolute rock-solid producer. Everyone who meets him is instantly won over by his straight-faced cheek. He joined the Sweetshop in 2010 and was promoted to Executive Producer in 2017 after working his boots off on an ever-growing number of scripts that continue to come knocking on Sweetshop Auckland’s door. Ben also loves to get his hands dirty with our global team who continue to use any old excuse to shoot a production with him through our New Zealand office.

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Paul Prince

Paul Prince

Chairman & Founding Partner

Princey is the beating heart of Sweetshop. His passion and vision have grown a three-person start-up in New Zealand into a multi-awarded, global production company. He believes in humanistic truths, the value of craft in story telling and Sweetshop is a place of his making. There's a love and dedication to the craft of making great ads that permeates every part of this company, and which has clearly benefited both directors and the clients who have worked here. Princey's focus today is developing opportunities for all who engage with Sweetshop. He lives in beautiful Wanaka on New Zealand's South Island, surrounded by his family and snow-capped mountains.

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Sharlene George

Sharlene George

Global Executive Producer & Founding Partner

Shar sets the standard for our production teams all over the world, providing the support, experience and inspiration they need to continue to strive for the highest possible standard of craft in this rapidly changing landscape. After spending the last five years as COO, overseeing the global network operationally, Shar’s focus today is to develop and grow the company into a long-form content space, allowing our directors to have the time to tell more stories. She works with creative and film commissions, festivals and other related funding bodies to assist our directors to make their own content and ultimately create our own channel to platform this material. Part of this research has been full immersion into this space, where you are likely to find her back on the tools shooting short films, documentaries and developing our ever growing list of feature films.

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Wilf Sweetland

Wilf Sweetland

CEO & Partner

Production and craft have always had Wilf’s heart. Joining Sweetshop in 2011, with a varied knowledge of the industry, coupled with having filmed in countries as varied as Argentina, USA and Ukraine, we’re not fibbing when we say he embodies our commitment to be local globally. Under Wilf’s leadership, Sweetshop Australia has won at D&AD, Spikes, One Show, Cannes, AWARD, CAANZ Axis, AdFest and Clio International. Wilf’s healthy obsession with lycra, slight love of pain, but mostly his gigantic heart saw him launch Fireflies Antipodies in 2015, a grueling 800km ride that raises money for blood cancer charity, The Snowdome Foundation. He loves to grow things and when he’s not being our esteemed CEO, you’ll find him on his farm tending to his Sweetland vines and gardening. It’s been reported he has aspirations for variable facial hair and can often be heard ranking Melbourne’s burger scene by deliciousness.

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Kate Neill

Kate Neill

Director of Communications

Kate is the super glue that connects Sweetshop’s seven offices. She’s curious in every sense of the word, and her fun and upbeat personality collides with a tireless ability to write and write and write. She spent a decade in the crazy metropolis of Hong Kong heading up communications for ad agency DDB. In a former life, she was a journalist at Campaign magazine in Asia and in the UK and liked to travel as much as humanly possible. These days you’ll usually find Kate in wide open spaces with her toddler and her eternally hungry Labrador. Living away from her native UK for 12 years and married to a through and through Aussie, she’s clinging onto her Queen’s English for dear life.

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Amanda See

Amanda See

Marketing & Communications Manager

Absolutely unflappable and entirely modest, Amanda is the brains behind all of Sweetshop’s internal secret weapons … which will remain a secret. She’s a whizz at our internal communication processes, sourcing our ethically friendly merchandise, and always keeping our brand vibe consistent. Based in Los Angeles, this outdoorsy Chicago girl is also secretly an accomplished producer, with more than 15 short films and music videos to her name. She began her career working on feature films including Transformers 3, Contagion and Ron Howard’s The Dilemma. Mother to two of the smallest (and admittedly cutest) dogs imaginable named Ollie and Linus, she’s soon to be a Mrs. Her guilty pleasure is super hero movies.

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Amelia Okell

Amelia Okell

Marketing & Communications Manager

Artistic and expressive, Amelia is our London-based Comms Manager. She spent three years working in the media industry, before her love of all things creative led her to an events and marketing role at agency AKQA. She has endless enthusiasm for new ideas, and loves to help others explore their potential. Amelia is trained in classical singing and was once a member of the National Youth Choir, but now tends to use her well-developed lung capacity to tackle London’s most extreme fitness classes. Hailing from the North, she values home and family, and balances busy city life with regular trips back to the Cheshire countryside.

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