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Source Top 100

Source Top 100


For its first Showcase of 2019, Source Creative has compiled a list of the 100 of best spots of 2018 from around the world, and we’re thrilled that ‘Breaking News’ directed by Damien Shatford for New Zealand Police from Ogilvy and Mather Auckland has been featured.


Released as a follow up to 2017’s ‘The World’s Most Entertaining Recruitment Video’; which went viral worldwide, with 91.8 million views in its first week, ‘Breaking News’ is all about asking questions and getting answers, where we see the New Zealand public take over a press conference, with a bit of friendly interrogation, if you will.


Research shows, when considering application to New Zealand Police, potential recruits are seeking out real cops and asking them questions in order to address their queries. However, not everyone knows a cop they can talk to, so how can they connect to this information?


The video, which launched on the New Zealand Police Facebook page saw a higher response rate overnight than 2017’s effort. It encourages potential recruits to sign up at newcops.co.nz, or get more answers on New Zealand Police’s ChatCops digital platform, where they can view most frequently asked questions via video response, featuring over 100 real Police officers.


The Source Selects Top 100 of 2018 feature can be found here.