Shots Best Of… February 2020
Starbucks ‘Every Name’s A Story’ from Iris and directed by Nicolas Jack Davies has been featured in shots’ Best Of… February 2020, a round-up of the month’s best commercials, short films and promos, hand-picked by the shots editorial team.
Here’s Linda Codega’s review of the spot.
Starbucks is where everybody knows your name
Creating a piece of film that represents trans people is difficult, but Iris and Sweetshop have expertly and respectfully captured an important moment in a person’s life–when they hear themselves called by their real name.
In this heartfelt, authentic ad from Iris, we watch as a young transman finds his voice – and his name – in an unexpected place.
When people transition, it’s pretty common that their name changes along with their pronouns, haircut, and their personal style. Picking the right name after a lifetime of feeling wrong about the one you have, in a world full of reminders of the person that you’re not, is a difficult and sometimes extremely isolating task. Starbucks has been used all over the world to test out new names for trans people.
What’s Your Name beautifully, simply, and authentically represents the struggle of trans people trying to become their best, more honest selves. Without a lot of detail or explanation, we clearly see James’ struggle to be recognized by his real name. Director Nick Davies handles the subject with care and kindness, showing how simple it can be to respect trans people and make them feel seen and heard.
The film was the result of Iris’ winning pitch for Channel 4’s Diversity in Advertising Award.
This article was first published by Shots on 4 February.
Check out the showreel, here.