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Pedrossian promoted

Pedrossian promoted


She’s “dedicated, creative and smart”, so says her boss Laura Macauley. Carolyn Pedrossian has been promoted to Head of Production of our US operations.


Carolyn has been with Sweetshop since 2017 as Bidding Producer. In her new role, she will join the US management team and oversee all productions that come out of the US office.


Laura Macauley Thoel, Managing Director of Sweetshop’s US operations said, “Carolyn has really impressed me with her dedication, creativity and smarts. She’s been a driving force behind a lot of our key jobs, and has done it by focusing on facilitating the best possible expression of an idea no matter the timings or hurdles or budget. We couldn’t be more excited about her taking the lead production role, affecting the work, the growth, and the culture of the Sweetshop itself.”


Carolyn has had stints at production companies, including HSI and at Superprime, working with directors the Malloys, David LaChapelle, James Gray and Joseph Kahn. She has partnered with agencies, including McCann, Wieden + Kennedy, Crispin Porter, Leo Burnett, Grey/Townhouse, Deutsch, 72 and Sunny and McGarry Bowen and with brands, including Chrysler, Honda, Land Rover, Target, Walmart, Ulta, Wet & Wild, Google, Verizon, Pepsi, Dick’s Sporting Goods, Venus and Mastercard. 


Carolyn added, “We have an amazing production team here at Sweetshop and I continue to marvel at how they make the impossible, possible. I am honored to be here, and I look forward to continuing to work alongside Laura and the rest of Sweetshop’s team to make the sort of work that makes us all proud to do what we do.”