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New Management: UK and Europe

New Management: UK and Europe

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Sweetshop has restructured the management of its operations in London, which sees the company invest in a new wave of leaders.

Justin Edmund-White, previously Head of Production and Morgan Whitlock, former Head of Sales and Marketing, have been promoted to Executive Producers of Sweetshop UK & Europe.

Justin and Morgan have been with Sweetshop for seven and eight years each respectively and have established relationships with Agencies, Directors and brands across the region.

With 20 years of producing experience at both production companies and agency side, having shot in 22 countries around the globe, Justin has produced work that has been awarded at Cannes Lions, D&AD, British Arrows, APA 50, ICAD, Kinsale Sharks, CAANZ Axis, The One Show and Creative Circle. Since joining Sweetshop seven years ago, Justin has produced for almost every director on the roster, for brands including, Audi, BT, HSBC and 3 Mobile. Justin’s passion for creative collaboration tirelessly strives to achieve the best possible outcome for his directors and clients.

Morgan joined Sweetshop in 2011, helping launch the London office and establish it as one of the UK’s leading production companies. In that time, he has established strong relationships with leading agencies in the UK and Europe, matching talent to their creative needs and helping bring multiple award winning projects to life. Morgan is Sweetshop’s eye for talent, and has brought a number of renowned world-class directors as well as emerging new talent to the global roster. Prior to Sweetshop, he worked for a variety of production companies from boutique UK-centric studios to larger multinational firms.

Justin said, “I feel incredibly fortunate to have been asked to steer our operations in the UK & Europe with Morgan who’s been my valued colleague for seven years, and instrumental in the successful rise of the London office. I believe that our contrasting skill sets will perfectly compliment one another to give us a real 360 perspective in an ever evolving industry. I’m incredibly excited about the possibilities that lie ahead for us and the Sweetshop family.”

Morgan added, “It’s hugely exciting to take this new role at a time when the talent on our roster is so strong and the work Sweetshop is producing globally is the best it has ever been. Justin is an unbelievable producer – his ‘plan B’s have ‘plan B’s – and his depth of production experience on both sides of the fence puts us in the perfect position to seize new opportunities and create the best possible work.”

Wilf Sweetland, CEO of Sweetshop said, “With a combined 15 years of time with our London office, both Justin and Morgan have the Sweetshop culture engrained in their nature. We couldn’t be more excited to be going through this growth phase and seeing Justin and Morgan step up into leadership roles with the energy and the smarts necessary to grow throughout the region. It is an exciting time for us in London and we are thrilled to be able to promote from within our team.”