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New EP for Australia

New EP for Australia


Loren Bradley has joined Sweetshop’s Sydney office as Executive Producer. Having worked across a range of organisations that specialise in advertising, film and television, Bradley brings a decade’s worth of trans-Tasman agency experience and a strong understanding of the changing needs of agencies and production.


Over the last five years, Sweetshop has continued to add new directors to its roster, both locally and internationally. Bradley’s appointment, along side Melbourne-based Executive Producer Edward Pontifex is a further measure to manage this expansion and increased demand, continuing to ensure the highest quality and service when bringing ideas to life for all clients.


Wilf Sweetland Managing Partner at Sweetshop said, I am thrilled Loren has chosen to join Sweetshop. She comes very highly recommended by agencies, has an outstanding reputation as a problem solver and as a balanced and unflappable producer. Her production and attention to detail is of the highest level, as is her commitment to craft and this will be of the greatest asset to the company and our roster of directors. I couldn’t be happier about the appointment.”