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Michel-Estival signs

Michel-Estival signs


We’re excited to announce we’ve signed highly-acclaimed Director Pierre Michel-Estival for representation in Asia/MENA. The move comes hot on the heels of Sweetshop’s seventh office opening in Shanghai in October in response to our growing presence in Asia and the surrounding region.


Pierre is an awarded French commercial director based in Los Angeles, recognised worldwide for his TV commercials, game trailers and VR experiences.


His style has developed over fifteen years of working in advertising and making films. Projects including,‘La Ferrari’ for Swiss watchmaker Hublot, ‘Polo S’ for Piaget featuring Ryan Reynolds and ‘Elixir Ultime’, Kerastase’s first ever television campaign, exemplify his unique style.


Clients including Nike, Lancome, Disney, Cartier and hundreds of others have chosen to work with him and his work has featured celebrities, such as BuzzAldrin, Tony Bennett, Kate Moss, Emma Watson, Olivia Culpo, Chris Lee, Robin Thicke, Sting and Conan O’Brien.


Paul Prince, CEO and Founding Partner of Sweetshop said, “Pierre is a highly-regarded storyteller in Asia MENA, bringing concepts to life with his technical skills and his commitment to craft. We’re honoured that he’s chosen to be part of our team and I look forward to seeing his career continue to strengthen with our management.”


Laura Geagea, Managing Director of China & Executive Producer of Asia MENA said, “Pierre is a special talent. The most famous brands and agencies in the world have trusted his vision to create unique pieces that float between dream and reality. I’m enormously excited to see the work we’ll create together.”


Pierre added, “The opportunities, scripts and body of work coming out of this region are truly inspiring. I amlooking forward to teaming up with Sweetshop and bringing amazing content to life for the Asian and middle Eastern markets.”


Pierre’s signing is yet more proof of Sweetshop’s continued commitment to offering brands and agencies fresh talent and developing directors who have a strong voice with skills spread across the industry.