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Greg Schultz Joins Sweetshop USA as Managing Director

Greg Schultz Joins Sweetshop USA as Managing Director


Sweetshop has appointed Greg Schultz as the new Managing Director of its US operations overseeing the company’s offices in Los Angeles and New York and working closely with recently appointed Executive Producer J. Patrick McElroy.

Greg is a LA based Executive Producer with more than 25 years of experience creating commercials, television, film and digital content for ad agencies, networks and studios.

In addition to over 20 years line producing in all formats, he has previously served as an EP at @radical.media, RSA Films and Epoch Films where he helped lead the diversification of those companies into multi-platform entertainment and content marketing providers. Greg has worked with brands, including Bud Light, Honda, McDonald’s, Nike, Pepsi, Samsung, Smirnoff, United Airlines and Walmart and with every mainstream agency in the US from BBH and Droga 5 to Goodby Silverstein, Saatchi and Saatchi and BBDO.

Wilf Sweetland, Global CEO and Partner of Sweetshop said, “Greg is one of those rare individuals that easily navigates the worlds of both craft and commerce. I know our agencies and client partners and all of our people around the world are going to love his can-do attitude and focused attention to detail. He’ll bring the best out in anyone who works with him and he’s going to be a tremendous asset for Sweetshop.”

Greg added, “There’s unique opportunity for creatively ambitious brands today and even more so for Directors who are capable of meeting the challenges of creating content for today’s multiple-platform media marketplace. Patrick and I will create a nimble and capable presence for our talent among agencies and clients hunting for quality craftsmanship, as well as customized solutions for a more hyper-focused consumer culture.”

He added, “Sweetshop has been around for some time in the US market, but our global vision of the future makes us feel like a fresh face on campus. I’m particularly excited about working with our great roster of talent, many of whom are still emerging in the US market. I have the utmost respect for Wilf and his team who have entrusted me with a big job. More than anything, I love the people. It’s a great company from the top down.”

To contact Greg, email: schultz@thesweetshop.tv