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David Reviews: Five Stars

David Reviews: Five Stars


Nicolas Jack Davies’ ‘Every Name’s A Story’ for Starbucks from Iris received 5 Stars and ‘Pick of the Day’ from David Reviews. Read the review below.

What’s Your Name?

Trans people struggle for many things in this country – adequate healthcare, social equality, and not being a points-scoring target for online fascists, to name but a few – and not being addressed by a proper name can be one of the most painful. A name is one of the essential foundations of one’s identity, and to be constantly called something which hurts is dehumanising, at best.

This concept is sensitively explored in this 90″ film for Starbucks, which won Channel 4’s annual Diversity in Advertising Award. The delicately-made work centres on a young man finding his place in the world, who continually comes up against the stumbling block of a birth name which no longer aligns with who he is.

Scenarios play out which will ring very true for some viewers – the thousand papercuts of being reminded, through mundane interactions, well-meaning relatives, and the essentials of everyday life, that they don’t occupy the space they once did. Director Nicolas Jack Davies allows things to play out quietly, reminding us that this is a very average story playing out for hundreds of people across the country.

While the general tone of the British media concerning trans people currently echoes the scaremongering about the gay community in the Eighties, this film provides a much-needed bright spot among the fog. A scribble on a cup might not mean much to most, but this reminds us that the opportunity to safely try out a name for size matters a lot to some.

This article was first published by David Reviews on 3 February 2020.