Creativity Editor’s Pick: Bounce
Mark Albiston’s ‘Bounce’ for Three Ireland from Boys and Girls has been selected as Creativity’s Editor’s Pick.
We’ve seen several spots from telecom brands this year that aim to show how meaningful a video call can be — but a new one from Three Ireland makes it look really joyful by transporting a working mother’s office into a giant bounce house.
The ad, by Dublin agency Boys & Girls, demonstrates how technology can really make you feel like you’re there by taking a surreal turn. At first things seem straightforward; the mom is in the office working late, speaks to her daughter and apologizes for not being there at her party, where there’s a bouncy castle. But suddenly she’s experiencing an enormous bounce as she walks through the office. Paper, desks and everything else go flying through the air as she gets a taste of what her daughter’s doing on the other end of the video call.
Directed by Mark Albiston at Sweetshop, the spot was shot on location in Kiev, with stunts created predominantly in-camera with some clever VFX adding to the mother and daughter’s acrobatic feats.
This article was first published in Creativity online on 5 October 2018.