We have appointed Llew Griffiths to the newly created position of head of production based out of our Sydney office. In the role, Griffiths will oversee all productions across Sweetshop’s Sydney and Melbourne operations, as well as being integral to the bidding process.
Griffiths has over 17 years of experience, split between both production company and agency sides. He began his career in Saatchi & Saatchi TV production department in Sydney, during which time the agency was awarded Agency of the Year three years consecutively by Campaign Brief. After seven years he moved to the UK where he continued to work as a freelance producer. Upon returning from the UK, he returned to Saatchi’s where he soon became executive producer. In 2014, he moved production side, producing numerous commercials for some of the county’s top directors on local and international campaigns.
Griffiths has worked with brands including ALDI, Toyota, Cadbury, Steinlager and Foxtel, and has been credited as agency or production producer on winning campaigns at every major advertising awards show, including Cannes Lions, D&AD and LIA.
Edward Pontifex, Managing Director and Executive Producer, Sweetshop Australia said, “We’re super lucky to land Llew – an incredible asset to any production. He has an impeccable record of overseeing complex productions with extensive logistical challenges and sensitivities, as well as working brilliantly with some of the top creative talent of our day. I’m really excited about what he’ll bring to our Sweetshop Australia’s team.”
Says Griffiths: “I’ve been attracted to how diverse Sweetshop’s offering is. The quality of the work, the team and the culture are all an added bonus. It’s a very unique business and I hope I can make a big impact for them.”