The New Zealand film, television and advertising director of Samoan and Scottish descent has been called Sweetshop’s ‘relationship guru’. Louis casts extensively and immerses his cast in entire worlds, something he's experienced personally as an actor.

He has worked with HSBC, Ikea, McDonald’s, Tesco and Royal Bank of Scotland. Louis studied at Toi Whakaari (The New Zealand Drama School, Wellington) where he first worked with long-time friend Mark Albiston, creating a graduation short film. After creating the award winning short films Run and The Six Dollar Fifty Man, the duo co-directed their award-winning debut feature Shopping.