A Message To Space

Hyundai / John S Park

Winner: 
Cannes Lions - Bronze for Achievement in Production, Outdoor (Special Build) and Direct (Cars & Automotive)
NY Festivals - Bronze for Film (Online)
CLIO - Bronze in Direction
Spikes - Silver in Achievement in Production and Digital (Storytelling), Bronze in Production Design/Art Direction, Viral Film, Digital (Use of Video), Digital (Cars & Automotive), Media (Use of Large Scale Ambient Media), Media (Use of Digital Content) and PR (Consumer Products)

As featured on 
Adforum

John teams up with Hyundai and Innocean Worldwide to deliver this film which helps a 13-year old girl from Houston successfully send a message to her astronaut father who is hovering high above earth in the International Space Station. Achieving a 2015 Guinness World Record for the ‘largest tire track image’, the stunt used GPS systems, satellites and a fleet of eleven Hyundai Genesis sedans to create a giant version of the girl’s hand-written message, spanning 5.5km across Nevada’s Delamar Dry Lake.