Tiger Beer / SEGA


The One Show - Bronze for Best Editing
Kinsale Sharks - Bronze for Best Editing

Droga5 wanted to capture the essence of Asia’s street food culture in this film for Tiger that ran across multiple markets. Shooting in Kuala Lumpur, Singapore and Ho Chi Minh City gave the film a rich and varied canvas. Casting real cooks, and shooting them at their place of work gave the film a tangible authenticity, while Director Sega added a number of scenes, creating a final layer of mystery and surrealism. 
  • Agency / Droga5, Sydney
  • Chief Creative Officer / David Nobay
  • Creative Director / Andy Fergusson
  • Agency Executive Producer / Holly Alexander
  • Art Director / Tommy Cehak
  • Copywriter / Gavin Chimes
  • On Air Date / 2 February 2016