We All Want Better

NRMA / Melanie Bridge

During the visual research phase, Melanie stumbled upon a series of inspirational sayings that were added as visual elements to the spot. Taking a cue from the many stylistic options available to graphic designers and printmakers, Melanie chose to combine her filmed sequences with layered, textural versions of the sayings in order to achieve a playful feeling throughout.

  • Creative Director / Tom McFarlane
  • Agency Producer / Rod James
  • Art Director / Michael Andrews
  • Copywriter / Gary Dawson
  • Agency / M&C Saatchi