We All Want Better
NRMA / Melanie Bridge
During the visual research phase, Melanie stumbled upon a series of inspirational sayings that were added as visual elements to the spot. Taking a cue from the many stylistic options available to graphic designers and printmakers, Melanie chose to combine her filmed sequences with layered, textural versions of the sayings in order to achieve a playful feeling throughout.
- Creative Director / Tom McFarlane
- Agency Producer / Rod James
- Art Director / Michael Andrews
- Copywriter / Gary Dawson
- Agency / M&C Saatchi