To the Stars
Lloyds / Mark Albiston
Animation by Pete Circuit
Mark's technique for casting and working with young actors has developed through his film and documentary work. Taking an exhaustive and inventive approach to the casting process and creating an environment in which non-professional actors can feel relaxed and comfortable are key to this approach.
When the young lead arrived for her first casting with her wellies on the wrong feet, Mark immediately knew she had the playful and dreamy personality he was looking for.
- Agency / RKCR/Y&R
- Executive Creative Director / Mark Roalfe
- Creative / Nicola Wood & Andy Forrest
- Agency Producer / Fiona Renfrew