Sky TV / Mark Albiston
The challenge was to create a film that was both beautifully shot and emotive, yet retained a sense of authenticity and captured the efforts made by the real athletes featured. To this end Mark and the crew staged real moments of warm up, performance and recovery with the cast; for example young boxer David Nyika (who provides the voice-over) was put through his usual pre-fight routine by his coach, and by the end was hyped up and totally ready to go.
New Zealand provided the incredible locations, and a hand held, unobtrusive approach to the camera-work gave the film it’s observed feel.
- Agency / DDB Auckland
- Creative Director / Chris Schofield
- Agency Producer / Tania Jeram
- Art Director / Jules Ferrier
- Copywriter / Ben Pegler