Bank Of Melbourne / Joel Harmsworth
Born and raised in Melbourne, Joel was determined to create a film free from cliche, one that truly reflected the city he loves and uncovered the stories that form it's identity. The authenticity in this film comes from using only street-cast real people - what you see really is what you get, with artisans, builders, makers and musicians filmed in their everyday environments. Finding people with a real spark, Joel then used their daily lives to drive the narrative, building the final film around their stories. With a background in photography and design, Joel pushed beyond a simple documentary approach in filming these people, in favour of a more graphic and visual style, giving the film it’s rich, cinematic quality.
- Agency / Saatchi & Saatchi, Sydney
- Executive Creative Director / Mike Spirkovski
- Agency Producer / Esme Fisher
- Art Director / Flavio Fonseca
- Copywriter / Piero Ruzzene