Amnesty International / David Petch

David collaborated with Ogilvy & Mather to create a series of strikingly effective pre-roll films for the international charity. Working with a minimal budget, David's background in production design and art direction allowed him to bring a huge amount of value to the process, while a simple, filmic approach to the films ensured they held the audience's attention. 

The films achieved a click through rate 444% higher than average, with 81% of viewers watching them through to the end, compared to an average of 6% for pre-roll ads. 

You can view the case study here.
  • Agency / Ogilvy & Mather, London
  • Agency Producer / James Royce
  • Art Director / Trevellyan Hall
  • Copywriter / Laura Rogers