Amnesty International / David Petch
The films achieved a click through rate 444% higher than average, with 81% of viewers watching them through to the end, compared to an average of 6% for pre-roll ads.
You can view the case study here.
- Agency / Ogilvy & Mather, London
- Agency Producer / James Royce
- Art Director / Trevellyan Hall
- Copywriter / Laura Rogers