The Cube

Google Creative Lab & Semi-Permanent / Damien Shatford

Winner:
CAANZ Axis - Silver for Innovation in Digital & Interative

In a ground-breaking step forward for interactive media, directors Steve Ayson and Damien Shatford partnered with Semi-Permanent and Google Creative Lab Sydney to create a first-of-its-kind interactive movie experience for Google Creative Lab's experimental platform for interactive storytelling, the Cube. 

A six-sided display that integrates motion technology to offer its audience members an active role in the storytelling process, the Cube allows viewers to physically interact with the device, spinning it in different ways to reveal new dynamic storytelling opportunities of their choosing.